Boosting PR Impact: How Data-Driven Strategies Strengthen Public Health Communication

To maximize the impact of public relations (PR) efforts, it’s crucial to track return on investment (ROI) through metrics like active media coverage, potential reach, website referral traffic, sentiment, backlinks, and social media engagement. Understanding and applying these analytics helps shape more effective, measurable campaigns.

Public health communicators can boost ROI by leaning into data, optimizing operations, creating more engaging campaigns, managing expenses wisely, and considering international talent. As data reporting and AI tools advance, informed, strategic PR will be essential in building credibility, driving engagement, and supporting broader public health goals. Read the full article from Agility PR here.