Apply Now: Arclet Access Fund Pilot
Arclet is a platform built by and for public health practitioners to make it easier to find, customize, and share trusted health messages—without starting from scratch. The platform also includes Arli, an AI health communications co-pilot that helps teams adapt messaging for their audiences.
Arclet is supporting three new pilot sites across the country with a full year of Arclet access…
New Resource Helps Cut Through Vaccine Misinformation: ViralTruths.org Launches
Vaccinate Your Family has launched ViralTruths.org, a new microsite dedicated to helping the public navigate today’s complex vaccine information environment. The site offers real-time fact checks on trending vaccine claims, a weekly Vaccine Intelligence Report, and a platform for individuals to share their experiences with vaccine access.
Designed to promote informed decision-making…
Don’t Ignore the Winter Blues, It Could Be Seasonal Depression
As daylight wanes, millions of Americans may experience more than the typical “winter blues.” Seasonal affective disorder (SAD) is a form of depression linked to reduced sunlight, which disrupts serotonin, melatonin, and circadian rhythms. Symptoms—such as persistent low mood, loss of interest, sleep or appetite changes, and difficulty concentrating—typically begin in fall, peak during winter…
This is Who Americans Trust Most for News
A recent survey from the Institute for Public Relations and Leger highlights a key challenge for public health communication: Americans increasingly trust family, friends, and “people like me” over traditional news sources. Local media remains the most trusted formal outlet across political groups, yet overall trust in institutions is declining.
Half of Americans encounter misinformation dail…
FDA Cracks Down on Fluoride Supplements for Children
The FDA has issued notices to four companies marketing fluoride-containing supplements for young children, citing safety concerns and lack of formal approval. The action targets products intended for children under 3 or at low to moderate risk of tooth decay. The agency’s decision follows public input and scientific evaluation over the summer, prompting updates to guidelines on ingestible fluor…
Breastfeeding Causes a Surge in Immune Cells that Could Prevent Cancer
A new study offers insight into how breastfeeding may help protect against breast cancer by activating specialized immune cells that remain in breast tissue for decades. Researchers found that women who had breastfed had higher levels of CD8+ T cells—immune “guards” that may attack abnormal or cancerous cells—potentially reducing the risk of aggressive breast cancers. These findings deepen unde…
How Doctors Used Stories, Science and Social Media to Regain Trust Around Tylenol
When misinformation spread online linking Tylenol use in pregnancy to autism, the American Academy of Family Physicians (AAFP) responded swiftly with a mix of science, empathy, and storytelling to rebuild public trust. The organization empowered its 128,000 members with plain-language, evidence-based materials and encouraged them to communicate directly with patients and media.
AAFP’s strateg…