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The U.S. Department of Health and Human Services (HHS) is launching a bold national campaign, “Take Back Your Health,” focused on the strong links between ultra-processed foods and increased diabetes risk. With an estimated $10-20 million budget for its first phase, the campaign aims to deliver daring, viral messaging that motivates behavior change among Americans.

It also seeks to popularize health technologies like wearables, framing them as modern, “cool” tools for tracking diet and managing health. This initiative highlights a strategic push to combine public health messaging with cutting-edge technology to address chronic disease prevention nationwide. Read more from STAT News here.

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Be sure to join us on Wednesday, July 30, for the powerful closing plenary at the National Conference for Health Communication, Marketing, and Media (NCHCMM) in Atlanta: Communicating the Value of Public Health. Sponsored by Deloitte and organized by PHCC and NPHIC, this dynamic session brings together leading voices—Brian Castrucci, Katherine Reed, and Ashani Johnson-Turbes—for a conversation on how storytelling, media strategy, and innovation can reshape public understanding of public health. Walk away inspired to elevate your messaging and impact.

This plenary is a must-attend for public health professionals seeking practical strategies to cut through misinformation, engage diverse audiences, and demonstrate the critical role of public health in improving lives. Register today to be part of this energizing conclusion to NCHCMM!
Latest from the NPHIC Blog

Individual and systemic racism affects virtually every aspect of public life. It is especially pervasive in medicine and public health. Being Black, indigenous, or a person of color (BIPOC) can be harmful to your health. 

The U.S. Congress and several local and state governments have declared racism a public health crisis. While these declarations are not legally binding, they convey that racial and cultural justice is necessary to safeguard all citizens’ health. Racism at individual and societal levels negatively impacts vulnerable populations’ mental and physical health. It also prevents members of marginalized groups from receiving equitable and adequate healthcare. 

Understanding why racism is a public health emergency can shed light on the health-related harms of racism and bigotry. It also stimulates efforts to remedy the injustices and improve the general health of all Americans. 

Why Is Racism a Public Health Emergency? 

A public health emergency occurs when the effects or consequences of a public health threat are pervasive enough to overwhelm the organizations and facilities responsible for responding to it. In most cases, policymakers and community leaders cannot legally enforce emergency declarations. Nevertheless, they serve as a call to action to review and revise current policies and practices that allow the emergency to permeate. 

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