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Making Public Health Public

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2025

National Conference on Health Communication Marketing and Media

Short Reel:  "Voices, Vision, and Vibes – A Recap”

Thanks to all who attended and made the week so special!

LATEST NEWS HIGHLIGHTS

NPHIC and CDC Monthly Communication Call Highlights Accessibility Practices for Public Health Communicators

NPHIC and CDC’s July 29 Monthly Communication Call highlighted practical strategies public health communicators can use to improve accessibility and expand access to health information. The session featured CDC’s Jessica Handley, who shared guidance on accessible digital content, including the use of descriptive links, alt text, plain language, proper headings, and mobile-friendly design.

The presentation also reviewed upcoming accessibility requirements for state and local governments, including WCAG 2.1 Level AA standards for digital content. Find the full presentation here.

Members are invited to join the next call on Wednesday, August 26, from 2:00–3:00 p.m. ET; participants can contact Laura Espino at lespino@nphic.org to receive the Microsoft Teams invitation.

AIRA Offers National Immunization Awareness Month Toolkit with Ready-to-Use Resources

The American Immunization Registry Association (AIRA) has released an updated National Immunization Awareness Month (NIAM) Toolkit, providing public health organizations with ready-to-use resources to support August immunization outreach.

The toolkit includes downloadable graphics, sample social media posts, and messaging that highlights the role of immunization information systems (IIS) in improving vaccine access and recordkeeping.

Organizations are encouraged to customize or share the materials to promote immunization awareness and the value of IIS. The resources offer communicators timely, consistent messaging for NIAM campaigns and community engagement. Find the toolkit here.

New Introductory Guide to the CDC Radiation Hazard Scale Available

CDC has released an introductory guide to its new Radiation Hazard Scale, a five-category, color-coded tool designed to communicate radiation hazards without relying on technical terminology or complex measurements. Effective communication during radiation emergencies depends on helping the public quickly understand their level of risk.

The guide explains how the scale was developed, outlines each hazard category, provides recommendations for assigning hazard levels, and demonstrates its use during improvised nuclear device, radiological dispersal device, and nuclear power plant incidents.

The resource supports emergency preparedness by promoting consistent, clear risk communication that can improve public understanding during radiation emergencies. Find the new guide from the CDC here, for the radiation hazard scale.

FEATURED TOPICS

Written on
According to new CDC data, healthcare-associated infections (HAIs) in U.S. hospitals declined between 2015 and 2023, signaling progress in patient safety while highlighting ongoing risks. In 2023, about 1 in 38 hospitalized patients had at least one HAI, compared with 1 in 31 patients in 2015, though an estimated 518,000 HAIs still occurred nationwide.

Reductions were seen in central line-associated bloodstream infections, catheter-associated urinary tract infections, and Clostridioides difficile infections, while pneumonia and surgical site infections showed limited change.

The new findings underscore the continued need for prevention strategies and infection control efforts to reduce avoidable harm in healthcare settings. See the data from the CDC here.
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The U.S. death rate fell to a record low in 2025, reaching 689.2 deaths per 100,000 people, a 4.6% decline from 2024. Heart disease and cancer remained the leading causes of death, followed by unintentional injuries, stroke, chronic lower respiratory disease, Alzheimer’s disease, and diabetes.

Death rates were highest among males, older adults, and Black people, with no declines among American Indian and Alaska Native, Native Hawaiian or Other Pacific Islander, and Asian populations.

Provisional CDC data from the National Vital Statistics System covering 99 percent of deaths informs public health policy and prevention efforts. Read more from The Hill here.
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A new study published in JAMA Internal Medicine found that COVID-19 vaccination was associated with substantially lower risks of several serious cardiovascular outcomes among more than 1 million U.S. veterans.

Researchers reported nearly a 60% reduction in cardiovascular deaths linked to COVID-19, a roughly 40% lower risk of heart attack and heart failure hospitalization, and more than a 30% reduction in stroke risk. Benefits were greatest among adults age 75 and older and those with preexisting health conditions.

The study also found modest reductions in overall cardiovascular disease, deaths and hospitalizations, highlighting potential cardiovascular protection as an important consideration in COVID-19 vaccination efforts. Read more from The Hill here.
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CDC’s latest United States Cancer Statistics release expands access to one of the nation’s most comprehensive cancer datasets, now including complete county-level cancer incidence data for all 50 states, the District of Columbia, and Puerto Rico.
 
The new data reveal that rural communities experienced higher cancer incidence rates than urban areas from 2019–2023, with approximately 467 versus 451 new cases per 100,000 people. In 2023, nearly 1.94 million new cancer cases were reported nationwide, and cancer remained the second leading cause of death in 2024, accounting for 619,871 deaths.
 
The addition of county-level and rural–urban data can help public health professionals better identify disparities, target interventions, and inform cancer control planning and resource allocation. See the full report from the CDC here.

Podcast

"Public Health Speaks"

A bi-monthly podcast series about public health issues to educate, inform and assist our members, partners and affiliate organizations in understanding and overcoming urgent communication challenges