What’s Ahead for NPHIC in 2026
As we move further into 2026, NPHIC wants to thank our members for your continued leadership and dedication to public health communication. In a rapidly evolving information landscape, we remain deeply committed to supporting your work through practical tools, professional development, and opportunities for connection.
This year, we are exploring a potential strategic partnership with the Pub…
Medical Misinformation More Likely to Fool AI if Source Appears Legitimate, Study Shows
A recent study highlights that artificial intelligence (AI) tools are more likely to share incorrect medical information when it appears to come from authoritative sources, such as doctors’ notes, compared with social media content. Researchers tested multiple AI models using clinical scenarios, hospital discharge summaries with inserted errors, and common health myths.
Findings show A…
New Voices from the Field – Public Health Speaks Podcast: Empathy, Autonomy, and the Future of Health Communication
Recorded at the 2025 NCHCMM in Atlanta, NPHIC’s Public Health Speaks podcast continues its Voices from the Field series with a timely conversation on health autonomy, motivation, and artificial intelligence in communication. Amelia Burke-Garcia, PhD, Director of the Center for Health Communication Science at NORC, shares insights from her recent opinion piece and explores how Self-Determination…
New Voices From the Field Podcast: Sharing to Survive: Building Resilient Health Communication Research Networks through AI-Powered Collaboration
Recorded during the 2025 National Conference on Health Communication, Marketing, and Media (NCHCMM) in Atlanta, NPHIC’s Public Health Speaks podcast continues its Voices from the Field series with a new episode, Sharing to Survive: Building Resilient Health Communication Research Networks through AI-Powered Collaboration.
In this conversation, Dr. Kristen Swain, Ph.D., Associate Professor of Journalism at the University of Mississippi, examines how emerging AI tools can help health communication researchers share smarter, break down silos, and strengthen cross-sector collaboration…
Journalism, Media, and Technology Trends and Predictions for 2026
For public health communicators, the ways audiences access and trust information are shifting faster than ever, driven by generative AI and the rise of personality-led news. A 2026 global survey of media leaders highlights declining engagement with traditional journalism, especially among younger audiences who prefer platforms, influencers, and AI-powered “answer engines.”
Publishers anticipate major drops in search and social referral traffic and are pivoting toward original reporting, human-centered stories, and video and audio formats. While AI offers efficiencies in newsgathering and…