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The Media and You Guide
"The Media & You Relations Guide" is nothing less than the best little guide you could ever own on how to work with the news media. It's designed to help you tell your story to any reporter. Concise and easy to read, this handbook can be found on the desks of both novice and experienced communications professionals who rely on its sage advice in their daily interactions with journalists. It's also an ideal tool for media training. Topics include The Media, Preparing for an Interview, Developing Your Message, Interviews, Dealing with Bloggers, Tricks and Traps and Legal Considerations.
"The Media & You Relations Guide" is authored by Norman S. Hartman, a media and crisis communication consultant with an extensive background in media, public relations and public health issues. He is also a founding member of NPHIC.