Communication Tips for Combatting a Forgotten DEI Topic: Ageism

Insights from a recent AARP panel during Advertising Week New York (Oct. 17-20) included, "Why Ageism Must be Part of the DE&I Discussion" and offered perspectives on successful messaging and imagery. The AARP uses images as its primary medium of communication with its audience. Because of this, several years ago it collaborated with Getty Images on the Disrupt Aging Collection—aiming at a more accurate portrayal of this demographic. The AARP also offered “Reframing Aging Through Images," a new study with the Frameworks Institute analyzing how images in media and advertising shape perceptions of aging and the 50+ demographic. The study proved that activating positive concepts of aging may help de-stigmatize growing older for everyone, and also provided recommendations on preferred imagery and language. Learn more from PR News here.