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The FrameWorks Institute Vaccine Communications Research: Reframing the Conversation About Child and Adolescent Vaccinations

In a letter sent to AAP members on January 26, AAP announced new communications research the AAP commissioned with the FrameWorks Institute, a think tank that uses rigorous social science methods to unveil the foundational mindsets and assumptions people hold on numerous issues and empirically based guidance on how to talk about them outside the exam room setting. This new research has yielded evidence-based strategies to build public understanding of and support vaccine access. AAP will host a webinar on February 2 from 12-1 pm ET with Dr. Julie Sweetland to discuss this research.