Memes, Tweets, Snark Are the FDA’s New Public Health Weapons

The FDA is treading a fine line between responding to misinformation on social media without amplifying it. Since Commissioner Robert Califf took over a year ago, the FDA has set its sights on social-media disinformation as a public-health scourge. The agency’s efforts started with some savvy responses to pandemic misinformation cropping up on Twitter. Now a crew of agency employees creates memes and other content and feeds them into the internet to defend science. The FDA’s early success with Twitter shows the agency can fight fire with fire. Read more from Bloomberg here.