Alcohol Study: Damp January Possibly More Impactful than a Dry One

More than 25,000 individuals participated in Sunnyside’s Dry(ish) January Challenge, a challenge to reset alcohol consumption in January with no pressure to quit, and the majority intend to continue drinking less in the following months. Participants who opted into a fully dry month reduced their alcohol consumption by 61% and those who chose to focus on cutting back reduced their drinking by 22%. Sunnyside created the Dry(ish) January Challenge to allow participants to choose their own plan (fully dry or reduced alcohol consumption) and get tools, education, community, and coaching support throughout the month to improve their odds of success. The benefits were huge for both groups, far outweighing those who did not opt in, though those who chose to go fully dry had the most success in reducing alcohol consumption. See more about the study here.