An Increase in National Crises Causes Communicators to Reconsider When to Pause Social Posts

Although bad news has always existed, before the COVID pandemic, national tragedies didn’t seem to happen quite as often as they do today. Appropriately, school shootings, for example, would halt entire news and marketing cycles. Social media teams would hit the pause button on their feeds out of respect and acknowledgement of the tragedy. From a communications perspective it may now be more confusing about knowing when to halt social media posting or pitching, due to ongoing daily disasters—natural and man-made. Is it still relevant to participate in a social media pause? How do organizations decide what tragic events are more worthy than others? This article from PR News provides guidelines and tips to follow.