New Resources: Back to School and National Immunization Awareness Month

CDC data show that kindergartener vaccination coverage has steadily declined for all vaccines over the past two school years from 95% to 93% nationally and by as much as 10% in some jurisdictions. This is the lowest that we’ve seen kindergarten routine vaccination coverage nationally in the last decade. To support getting school-aged children back on track with their routine immunizations as a part of “Back to School,” CDC is launching a nationwide “Back-to-School” Campaign with digital ads that will run from July through September 2023. The digital ads aim to keep routine child vaccinations top of mind among parents of school-aged children.

All communication resources, such as 8.5 x 11 flyers and social media posts, are downloadable and adaptable so you can raise awareness about declines in kindergarten vaccination coverage and the need to get school vaccination coverage back on track.