What Comms Pros Need to Know About Threads

In about six months, Meta developed Threads – a new social media app to rival Twitter. And after Twitter’s meltdown over the Fourth of July weekend, Meta rushed the app to launch, going live last Wednesday night. In just seven hours, the app gained 10 million sign-ups, according to Mark Zuckerberg. For comparison, one of the buzziest competitors, Mastodon, has 10 million users after a solid six months of receiving Twitter refugees.

If you’re a comms professional, this is one social media app to pay attention to. PRDaily offers comms professionals what they need to know about Threads here.