Twitter Successor ‘X’ Marks Musk’s War for the Public’s Attention

The internet is astir over Twitter’s name change — from “Twitter” to “X” — which was officially announced Monday. The specifics of what, exactly, this means for the social platform are a bit hazy, but owner Elon Musk’s goals as it pertains to the move are hardly mysterious. What will X be? 

Last October, Musk tweeted: “Buying Twitter is an accelerant to creating X, the everything app.” That phrase — an “everything app” — is widely viewed as a descriptor for popular apps that are essentially multiuse apps, allowing users to use a single app to peruse social media, pay bills, conduct calls, make purchases and do virtually anything they’d do elsewhere on the internet. Read more from MSNBC here.