New Messaging: Recommendations to Encourage Routine Childhood Vaccinations

As summer winds down and kids prepare to return to school, routine childhood and age-specific vaccinations are a top public health priority. With the spread of misinformation about vaccine safety, encouraging childhood vaccine uptake is both timely and critical. Informed by national polling data on public opinion regarding routine childhood vaccinations, published by Health Affairs Forefront, the Public Health Communications Collaborative (PHCC) developed tailorable messages to bolster support for routine childhood vaccinations. See the new messaging here.