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Building Relationships with Journalists: Best Practices for PR

Building relationships with journalists and publications is a key aspect of the public relations (PR) industry. Creating long-term relationships with journalists will take some time, as they are busy individuals with hard deadlines and contact preferences. However, don’t let that discourage you from reaching out to them about any company updates you might have or any newsworthy-related updates.


When building relationships with journalists, it’s crucial to remember that you are their source of information. Give the journalist reliable information, establish your credibility for future opportunities, and allow journalists to meet their required deadlines for publication. Read more from JDSupra here about the five things you can do to prepare yourself for an interview to ensure you are using your time with the journalist effectively.