New High-Risk Misinformation Alert

Last week, a high-profile social media CEO shared a misleading video showing a decline in the reported effectiveness of COVID-19 vaccines over time—insinuating that early headlines about the vaccines being “100 percent effective” were disinformation. Remember, as a resource, the Public Health Communication Collaborative (PHCC) provides misinformation alerts that are categorized as low, medium, or high risk to help you identify the next appropriate action.

PHCC’s information alerts are developed through automated media monitoring and manual review by public health data analysts at The Public Good Projects. The COVID-19 vaccine misinformation alert outlined above is considered high risk, and PHCC recommends using their messaging to directly address and debunk this type of misinformation.