Is it Time to Leave X? Social Media Strategies for a Potential Exit

It seems X, formerly known as Twitter, always finds a new way to make headlines despite increasing user departure from the app. Algorithm changes, confusing subscription updates, threats of a paywall and apparent misinformation have potential to impact usage. What used to be a go-to platform for companies wanting to share external updates, media coverage and internal resources with their loyal audience has now become a perpetual head-scratcher for communications professionals.

Many brands are questioning: Should we get off the platform? Should we change our X strategy if we decide to stay on? Here are things from PR News to consider when developing your future X strategy (or exit).