Communicators Need an Arsenal of Tools to Combat Disinformation

As disinformation becomes rampant, communicators and brands need an arsenal of tools to combat it effectively. These could range from social listening tools to media intelligence tools that aid in identifying emerging threats and, at times, even mitigating them, helping you to stay prepared.

To address disinformation, BCW, a global communications agency, has implemented a model that utilizes cognitive AI, a technology that mimics human thinking processes. BCW Asia-Pacific chief digital officer Joe Peng said, “Given the limitations of manpower and time for PR and communication professionals like us, it's a valuable tool to assist us in efficiently processing vast amounts of data. This is one of our experimental initiatives aimed at harnessing AI's power to enhance our marketing efforts.” Read more from PRovoke Media here.