10 Tips to Craft Compelling Pitches in a Skeptical Media World

In this fast-changing world with nearly limitless ways to get your message out, independent coverage from credible media outlets remains the Holy Grail. But there’s a reason it’s called earned media—PR professionals have to work hard and employ smart strategies to attract reporter attention and win hard-earned coverage.

Given the evolving media landscape, organizations seeking coverage can look to these 2024 trends from PR News Online to inform their outreach efforts and boost their chances of success. Given the rise of false news, including fake AI-generated content, securing media coverage from credible sources will be more valuable than ever.