What Can a Salvador Dali Painting Tell Us About Health Communications?

This opinion piece by Rick Lesaar reflects on Salvador Dali's painting "The Sacrament of the Last Supper" and its placement in the National Gallery of Art in Washington, DC, suggesting that its intentional positioning prompts viewers to engage with it gradually, leading to a layered emotional response.

Drawing parallels to health communication, the author highlights the effectiveness of employing techniques that scaffold or layer information and emotional responses, such as those found in the SPIKES protocol used by healthcare professionals. Similar approaches are utilized by NGOs and community-based health providers over extended timeframes to build and maintain trust with their audiences. Read the article here.