Webinar Recap: Engaging the Media to Amplify Public Health Messaging

The Public Health Communications Collaborative (PHCC) recently hosted a webinar, "Engaging the Media to Amplify Public Health Messaging.” The webinar highlighted the importance of partnering with media to disseminate accurate health information. The panel experts provided insights on tailoring messages for various media formats, offering essential skills for collaboration.

You can review highlights from their expert panelists and watch the webinar recording on the PHCC website. Panelist Amanda Yarnell presented in the webinar, “The media landscape is far more fractured than it's ever been. Some of the news sources are extremely credible, well respected, and actually reach who you want to talk to. But others, and increasingly lots of others, have specific agendas and funding sources that you will really need to sort through.”