World No Tobacco Day 2025: Equipping Public Health Communicators to Combat Youth Tobacco Use

World No Tobacco Day 2025, observed on May 31, highlights how the tobacco and nicotine industries use deceptive tactics—like appealing flavors, attractive designs, and glamorized marketing—to lure young people into addiction. With over 37 million youths aged 13–15 using tobacco globally and e-cigarette marketing reaching billions on social media, the need for strong public health action is urgent.

Public health communicators are encouraged to promote policies such as banning flavored products, enforcing plain packaging, and supporting cessation programs. A comprehensive WHO toolkit is available here, offering ready-to-use social media content, graphics, and resources to support effective advocacy and public education efforts worldwide.