The Role of Emotion in Press Releases: A Guide

Emotional storytelling in press materials is a powerful tool for public health communicators aiming to break through noise and drive meaningful action. Research shows emotionally resonant content is remembered, shared, and acted upon more than purely factual messaging. Press releases that begin with human stories, connect to broader issues, and conclude with relatable emotion engage audiences deeply and build trust.

Using authentic quotes, selecting the right emotional tone—such as empathy or inspiration—and aligning messaging with your audience’s values strengthens connection and impact. With measurable benefits like increased social sharing and engagement, emotion-rich communications are essential to effective public health messaging. Read more from Ronntorossian.com here.