HHS Plans ‘Bold, Edgy’ Campaign on Ultra-Processed Foods

The U.S. Department of Health and Human Services (HHS) is launching a bold national campaign, “Take Back Your Health,” focused on the strong links between ultra-processed foods and increased diabetes risk. With an estimated $10-20 million budget for its first phase, the campaign aims to deliver daring, viral messaging that motivates behavior change among Americans.

It also seeks to popularize health technologies like wearables, framing them as modern, “cool” tools for tracking diet and managing health. This initiative highlights a strategic push to combine public health messaging with cutting-edge technology to address chronic disease prevention nationwide. Read more from STAT News here.