How Doctors Used Stories, Science and Social Media to Regain Trust Around Tylenol

When misinformation spread online linking Tylenol use in pregnancy to autism, the American Academy of Family Physicians (AAFP) responded swiftly with a mix of science, empathy, and storytelling to rebuild public trust. The organization empowered its 128,000 members with plain-language, evidence-based materials and encouraged them to communicate directly with patients and media.

AAFP’s strategy combined rapid media statements, physician interviews, op-eds, and social media partnerships—including Instagram collaborations with relatable experts—to reach worried parents. By blending credible science with real voices and human stories, AAFP strengthened confidence in both the data and the doctors delivering it—an approach that resonated deeply with families. Read more from PR Daily here.