6 Reasons Why People Believe Health Misinformation

Understanding why people believe health misinformation is crucial for public health communicators. Research shows mistrust of the health care system, past negative experiences, and strong personal autonomy drive individuals to seek alternative sources. Charismatic messengers, emotionally engaging content, and simple explanations often make misinformation more compelling than expert guidance.

Platforms and businesses can profit from spreading fear-based health claims, while “truthy” information—partially true but misleading—enhances credibility. Public health communicators should approach misinformed individuals as victims of exploitation rather than opponents, focusing on empathetic, clear, and emotionally resonant engagement to rebuild trust and guide people toward accurate health information. Read more from Psychology Today here.