CDC Launches Digital Toolkit to Support Respiratory Illness Communication

Each fall and winter, respiratory illnesses—including flu, COVID-19, RSV, pertussis, and Mycoplasma pneumoniae—contribute to significant illness, hospitalizations, and deaths in the U.S., with CDC estimates last year exceeding 1 million hospitalizations and 70,000 deaths.

To support public health communicators, CDC has released a new digital respiratory illness toolkit designed for outreach during the high-risk season. The toolkit features social media content, videos, clinic posters, and handouts, with materials available in multiple languages and in editable or printer-friendly formats. Public health professionals are encouraged to use and share these resources to help protect patients and communities from severe respiratory disease.