Americans’ Social Media Use 2025

New Pew Research Center data show that social media use remains widespread in the U.S., with important implications for public health communication. YouTube (84%) and Facebook (71%) continue to reach the largest shares of adults, while Instagram now reaches half of the population. Use of TikTok, WhatsApp, and Reddit has grown steadily in recent years, particularly among adults under 30.

Daily use is highest on YouTube and Facebook, though younger adults are far more likely to use TikTok daily. The findings underscore the need for public health communicators to tailor messages by platform, age, and audience demographics to maximize reach and impact. Read the study from Pew here.