AI Deepfakes of Real Doctors Spreading Health Misinformation on Social Media

A new investigation highlights a growing public health threat: AI-generated deepfake videos impersonating real doctors to spread health misinformation and sell unproven supplements on social media. Factcheckers uncovered hundreds of manipulated videos using altered footage of respected health experts to promote products targeting issues such as menopause, undermining public trust and exploiting perceived medical authority.

The delayed removal of this content across platforms underscores challenges in detection, accountability, and response. For public health communicators, the findings reinforce the need to address false credibility, strengthen media literacy, and proactively guide audiences toward evidence-based information as AI-driven misinformation becomes more sophisticated and widespread. Read more from The Guardian here.