New PHCC Guide Offers Practical Strategies for Public Health Communicators

The Public Health Communication Collaborative (PHCC) has released Overcoming Challenges & Leveraging Strengths: An Action Guide for Communicators at Public Health Agencies, a new resource designed to support governmental public health communicators.

Based on 50 in-depth interviews with health department communicators across the country, the guide identifies 14 key factors that influence communications effectiveness, including staffing, authority, relationships, political context, and technology.

Rather than offering a one-size-fits-all solution, the guide provides practical tactics recommended by peers and a “choose-your-own-adventure” format with worksheets to help teams assess their current environment and identify realistic steps to strengthen their communications efforts.