Avoid These Three Mistakes When Reaching Out to Journalists

Public health communicators who regularly engage media contacts can strengthen those relationships by avoiding three common pitching missteps. According to Cision's State of the Media Report, 78% of journalists will block sources who repeatedly send irrelevant pitches, while Muck Rack's State of Journalism Report finds only 3% of journalists report that pitches consistently match their coverage areas.

Additionally, 59% of journalists will block senders whose pitches read as marketing material rather than substantive story ideas. Credibility also matters — more than one-third of journalists identify misinformation as journalism's most serious threat, making accurate, well-sourced pitches a foundation for productive media relationships. Read the full article from PRNews here.