Webinar: What Public Health Can Learn from Content Creators

The Public Health Communications Collaborative (PHCC) will host a June 30 webinar featuring creative director and agency CEO Barry Brandon on communicating in today’s crowded, low-trust information environment.

 

Drawing on experience developing behavior-change campaigns, including the FDA’s “This Free Life” tobacco-prevention initiative for LGBTQ+ young adults, Brandon will discuss how audience insights, storytelling, and authentic creator partnerships can help public health messages connect with intended audiences.

The conversation will explore practical lessons public health communicators can borrow from the creator world, including strategies for building trust, reaching specific communities, and developing content that inspires engagement and action. Register here.