PHCC Guide to Developing a Public Health Press Release: Tips and Template

Clear, actionable communication is especially important as respiratory virus season approaches and new vaccine recommendations are issued.

The Public Health Communications Collaborative’s (PHCC) new Guide to Developing a Public Health Press Release: Tips and Template gives public health communicators a practical starting point for developing effective press releases. The guide covers key steps such as identifying the audience, anticipating questions, leading with the most important information, and providing resources for additional information.

It also includes a template to help communicators turn those principles into a clear, accessible and actionable press release—supporting timely communication when new public health information needs to reach the public.