New Resource Helps Public Health Partners Prepare Content for AI-Generated Responses

CDC released new guidance to help public health organizations improve how AI systems interpret, summarize, and cite digital health content.

The “Considerations for Generative Engine Optimization” resource applies established communication practices to AI-generated responses, emphasizing plain language, descriptive headings, direct answers to common questions, scannable content, and links to credible evidence.

As AI-powered search tools and assistants increasingly synthesize information from multiple sources, the guidance highlights the importance of structuring health content for both human and machine understanding. Clear, well-organized, evidence-based content can help improve the accuracy and accessibility of AI-generated health information.