How PR Pros Can Avoid Overused Phrases to Express Sympathy

Our nation has not been without a crisis for some time. Hinda Mitchell writes for PR News and says, “As a public relations practitioner… I’ve begun to cringe when I read the inevitable ‘Our thoughts and prayers are with…’ I believe readers, listeners and viewers are beginning to become tone-deaf when this phrase is used. So what are truly caring individuals, companies and organizations, as well as those PR practitioners who counsel them and write their remarks, to do to adequately express sympathy at difficult times?” Hinda suggests finding a unique voice so that the pat response of “our thoughts and prayers are with…” does not become the default. Read the article here.