PHCC Guide: Building Bridging Statements

Public health messaging is constantly evolving. Whether you’re communicating about a circulating respiratory illness, environmental health, or another pressing public health topic, bridging statements can help you stick to your core messages and amplify fact-based messaging.

The Public Health Communications Collaborative (PHCC) has created a resource toolkit for health communicators on how to use bridging statements effectively to build trust, acknowledge and answer tough questions, and combat misinformation in your communities. Find the guide here.