This is Who Americans Trust Most for News

A recent survey from the Institute for Public Relations and Leger highlights a key challenge for public health communication: Americans increasingly trust family, friends, and “people like me” over traditional news sources. Local media remains the most trusted formal outlet across political groups, yet overall trust in institutions is declining.

Half of Americans encounter misinformation daily, with social media and major organizations often blamed, while personal networks are largely exempt. For public health communicators, this underscores the importance of leveraging trusted messengers within communities, emphasizing person-to-person engagement, localized stories, and relatable voices to counter misinformation and promote credible health information. Read more from PR Daily here.